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PVR's Accessible Cinema Program shows the way forward in inclusion

Thu, 12/06/2018 - 12:33 -- geeta.nair

A big part of the magic of movies lies in the awe and thrill they inspire as you watch stories of people triumphing over impossible odds. Going to the movies, however, is often the opposite experience for people with disabilities, given the many barriers they encounter, right from entering the theater itself.

PVR Cinemas, India’s largest multiplex chain, is out to change that with the launch of the Accessible Cinema Program for people with mobility, hearing and visual challenges. In the first phase, 50 theatersin 30 cities, will be equipped with assistive equipment and technology. In the second phase by June 2019, 95 theaters and 230 screens will be open for people with mobility challenges.

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