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Zee to premiere 'Dangal' with Audio Description for Visually Impaired audiences

Thu, 08/10/2017 - 10:36 -- geeta.nair

New Delhi, Aug 9 (UNI) In a unique initiative, Zee Entertainment will premiere Aamir Khan's 'Dangal' with audio description for the benefit of the visually impaired people.
The premiere of 'Dangal' is party of 'Zee for All', an initiative by ZEE to make content on television accessible for the Visually and Hearing Impaired.
'#ZEEForAll' is an effort from Zee to provide audiences who have a sensory handicap, with unparalleled access to entertainment that is currently enjoyed by millions of Indians with sight.
This will be made available on the premiere of the most loved film of last year, Aamir Khan's Dangal.
This Independence Day, ZEE will launch its initiative of being the FIRST broadcaster in the history of Indian television to deliver access services to its audiences with '#ZEEForAll' with ZEE’s first Hindi movie channel - Zee Cinema SD - becoming the FIRST Hindi movie channel in India to premiere 'Dangal' with Audio Description for Visually Impaired audiences.
The film which moved audiences in India and across the world with its immaculately crafted script and powerhouse performances will also have subtitles for the Hearing Impaired audiences.
Zee Cinema has also associated with the prestigious National Association For The Blind (India), the biggest and most trusted Blind Association in the country and National Association For The Blind - The Workshop for the Blind in Mumbai amongst many other NGO’s and blind schools in India, to reach out to the maximum number of visually challenged people in India.
Zee Cinema invited kids from the Institution for the Blind, New Delhi for a preview screening of the film that they can watch it completely on Independence Day on Zee Cinema SD.
They, not only experienced the joy of having access to India's biggest blockbuster but also became a part of a landmark event in the history of Indian television.
Along with Delhi, the preview is also being held at Patiala School of Blind in Patiala, Punjab and at NAB centres in Lucknow, Mumbai, Indore and Chandigarh.
Speaking about Dangal’s premiere on television being the first film on television that is inclusive for the Visually and Hearing Impaired audiences in India, superstar Aamir Khan said “It is with great anticipation that I look forward to the television premiere of Dangal on 15th Aug on Zee Cinema SD.
ZEE is going the extra mile with its initiative #ZEEForAll that will get audiences with visual impairment to experience television like never before.
I instantly agreed to the idea of premiering Dangal with Audio Description for the Visually Impaired and it’s a matter of absolute pride to associate with ZEE on this Independence Day premiere of my film.
Congratulations to Punit Goenka and Team ZEE on being the first broadcaster in India to premiere a film with Audio Description and thereby include the vast community of Visually Impaired into the mainstream popular culture.
” Talking about the initiative, Mr.
Punit Misra, CEO - Domestic Broadcast Business, Zee Entertainment Enterprises Limited (ZEEL), said “On India’s 70th Independence Day, ZEE redefines the ‘freedom to see’ and offers all our audiences a superlative movie watching experience in the comfort of their homes.
Zee Cinema will be the first movie channel in India to premiere a film curated for the Visually Impaired.
It will also have subtitles for the Hearing Impaired audiences.
We hope that the premiere of Dangal reaches out to the maximum number of visually and Hearing Impaired audiences in India.
We are also exploring adding Audio Description in other Indian regional languages in the future.
Just like Aamir gave us the Audio Description assets for Dangal, we will reach out to all our content partners requesting for the same as we expand the initiative.
#ZEEForAll will surely be a milestone in the history of TV broadcasting in India.
” Mr.
Ruchir Tiwari, Business Head, Zee Hindi Movie Cluster said “ZEE has many firsts in the industry right since its launch in 1992.
##ZEEForAll promises to be the most special in its journey of 25 glorious years.
It’s wonderful to associate with Aamir Khan on this pioneering initiative with Dangal - a film that is inspiring, emotional and entertaining.
I am personally very happy that Dangal has inspired our team to do what is needed to make the movie accessible to all our viewers.
” UNI AR SHK 1853

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